Hello,
I’m Praise
An e-commerce digital marketer and former business owner with a passion for delivering great customer experiences.
I manage and promote businesses digitally through social media, websites and paid ads.
About me
My professional journey began when I was 10 years old. I launched my first e-commerce venture on Neopets, selling virtual items like berries and maps on the platform. This early experience started my passion for driving online sales, understanding consumer behavior, and websites. It was the start of my journey into the world of digital marketing and e-commerce, creating in me an entrepreneurial spirit that continues to drive my professional story today.
In 2020, i helped establish an online presence for the brand Project Catnip, a hobby florist business based in Malaysia. Ever since, the business has attracted the attention of countless brands and opportunities. I also represented the brand and helped create interest by forming partnerships with other business owners and key stakeholders in PR agencies, event companies and corporate.
Not only have I successfully created digital marketing campaigns that drive traffic, increase sales, and engage customers for my brand, I have done so for other businesses during my time as a digital marketing consultant for Google Ads at TDCX Malaysia. Apart from this, I have hands-on experience in running an e-commerce business, customer service and website development.
My Personality, Values and Beliefs
I am committed to practicing integrity and sincerity, believing that our work is a true extension of our hearts and values. Having previously run an e-commerce business I’ve embraced learning as a daily practice that keeps me inspired. I am an easy-going, friendly person that loves video games and the great outdoors. In my free time, you can usually find me in game or in the ocean.
Having recently relocated to Auckland as a resident, I am excited for the new chapter that awaits and hope to contribute my skills and experience towards the growth and success of your mission.
Portfolio
Digital Creations
Achievements
Establish Brand's Online Presence
Built Project Catnip’s first website on WordPress, and later led the migration to Shopify, enabling e-commerce. Website led to 89% additional revenue growth.
Worked with web developer and social media vendors for additional support.
Represent Brand In International Business Network
I represented Project Catnip within a network of over 300,000 SMBs in an International Networking group(BNI), contributing to the generation of over RM200,000 in annual revenue. My role involved promoting the business, expanding our network, and exploring potential partnerships with other SMBs.
Consult SMBs and Digital Marketing Agencies on Google Ads & Google Analytics
During my time as a Google Ads Consultant, I had the privilege of educating and advising businesses and digital marketing agencies on their Google Ads strategy and the Google Analytics platform. I worked with digital marketers and business owners and helped them optimize their paid ads campaigns.
I also assisted in setting up their Google Analytics and Google Tags
Companies that I have worked with range from MNCs to SMBs and Individuals accross various industries.
Worked with CMOs and CXOs in adopting Oracle Eloqua
I successfully sold and facilitated the adoption of Oracle Eloqua in some of the largest brands in FMCG & Education in NSW, Australia.
Certifications
Google Ads Certified
Google Search Ads Certified
(2019-2020, 2024-2025)
Google Digital Marketing and E-commerce Professional Certification
Certification provided by Google on Digital marketing concepts, providing hands on knowledge with popular platforms such as Constant Contact, Hootsuite, HubSpot, Mailchimp.
Awards
2016 – University of Wollongong, AU, Merit Award for Outstanding Scholastic Achievement
Extracurricular
Floral Workshop Charity, Organizer & Florist
In celebration of Mother's Day 2024, organized and collaborated with HSBC in hosting a charity floral workshop equipping participants with skills and knowledge on caring and building their own floral arrangements.
Business Network International, Webmaster
From 2021 to 2024, actively participated and contributed to the growth of 314,000 small medium business owners. I also served as Webmaster, where I managed the chapter's online presence, ensuring that our website and social media was up-to-date and effectively communicated the group's objectives.
SIBKL Church, LifeGen Leadership
Served as a committee member in a youth group of over 400 youths for SIBKL, a church in Kuala Lumpur dedicated to positively impacting the indigenous youth of Malaysia
PADI Project Aware, Volunteer
Participated in PADI's Project AWARE by cleaning up our beaches and reefs at Pulau Tioman, Malaysia. This experience was not only deeply rewarding but also an eye-opening journey into the impact we can have on preserving marine ecosystems.
Paws Animal Welfare Society (PAWS), Volunteer
As an animal lover, I've volunteered at Malaysia's largest animal shelter.